Subscription Monetization in the Health Sector

Problem Statement

A medical insurance and health services provider partnered with one of Africa’s largest Communication Service Providers (CSPs) to deliver mobile health services across underserved regions.

To ensure commercial viability, the client required a flexible, enterprise-grade subscription monetization management platform capable of processing detailed subscriber accounts. After evaluating international vendors, they selected Globetom to develop and roll out a customized pre- and post-paid convergent billing gateway.

Solution Overview

Globetom delivered a productized monetization integration layer to serve as a single, unified point for billing operations across multiple CSP operating companies:

• Recurring Payments: Automates subscription-based billing cycles across diverse payment channels.

• Advance Renewal Notifications: Notifies the platform prior to recurring renewals, allowing subscribers to manage or opt out of their subscriptions seamlessly.

• Architectural Abstraction: Decouples payment interface technologies across different regional MNO operations from the client’s core platform, creating a future-proof integration framework.

Technical Implementation

Globetom deployed Revenue Weaver alongside a custom Web Service and Business Process Orchestration (WS BPO) layer built on Orcha, Globetom’s service orchestration platform:

• Abstraction Layer: The WS BPO layer hides underlying MNO payment and monetization interfaces, enabling rapid deployment into new country operations without modifying core application code.

• Service Orchestration: Business processes were developed in Orcha and exposed as standardized Web Services, encapsulating business logic while leveraging Revenue Weaver for real-time rating and revenue assurance.

• Exposed Core Services:
  • Subscriber Management: SUBSCR_ENQUIRY, SUBSCR_PROV (Provisioning), SUBSCR_DEPROV (Deprovisioning).
  • Service Lifecycle: SUBSCR_SVC_PROV, SUBSCR_SVC_DEPROV (Subscription expiration and opt-outs).
  • Offer & Renewal Controls: RATE_ENQUIRY (Subscription pricing checks), RENEWAL_NOTIFICATION (Scheduled pending renewal alerts), REPROV_NOTIFICATION (Automated renewal processing).

Key Results

• Turnkey Delivery: Successfully delivered a convergent, next-generation subscription and revenue assurance platform within tight project deadlines.

• Seamless Scalability: Abstracted integration complexity across multiple African CSP operating environments.

• Local Partner Support: Combined specialized local expertise with robust enterprise platforms to meet all convergence and revenue assurance specifications.