Loyalty, Customer Centricity and BI

Manage your customers using a customer-centric approach with structured loyalty and business intelligence

Supports customer-centric initiatives

Loyalty programs and business intelligence acting as key enablers.

Our solution is based on our enterprise application platform Orcha, which enables loyalty solution development with an integration platform approach. This integration platform approach enables our customers and partners to innovate with the backing of a sound technology platform and service provider to build differentiating loyalty programs.

Our platform, therefore, counters the one-size-fits-all mould by allowing our loyalty consulting customers and enterprises to tailor customer centricity and loyalty initiatives to provide differentiation.

Benefits

Coalition programs

Leverage proven systems integration expertise to drive coalition programs.

Enterprise integration

Integration platform, Business Process Modelling and orchestration underpinning means that the platform is ready for enterprise application integration, e.g. CRM integration.

Multiple programs

Manage multiple customer programs from a single platform.

Off-the-shelf functionality

Framework with off-the-shelf functionality but customisable means that you are not restricted in your program design.

Unified program

Unified program event journalling means that business intelligence could be gleaned from a simplified data source.

Benefit pool

Multiple customers and product portfolios can share from the same loyalty benefit pool.

Gamification

Use gamification in collaboration with your loyalty program to provide behavioral rewards.

Customisable, agile and cloud ready

Leverage proven systems integration expertise to drive coalition programs

Our solution includes loyalty management, voucher management, campaign management, a rules and rewards engine, business intelligence, catalogue capability and comprehensive toolsets to improve understanding of customer behaviour as well as communication.

Features

Manage multiple customer programs in the cloud on a single deployment

Web service integration interfaces for enterprise-integration readiness

CRM integration readiness, e.g. Siebel CRM integration

Member management

Voucher management including own batch generation and partner voucher on-boarding

Campaign management

Policy and rules engine driving dynamic reward behaviour

Multi-currency, on-board balance management

Rewards assurance and audit trails

Analytics and Business Intelligence

Catalogue capability

Survey capability with SurveyMonkey including automated results processing

Communication module for emailing, messaging, profiling and campaign management

Web based portal for operation, administration and management

APIs and interfaces

Real-time or batch event processing for customer interaction rewards processing

Multitenancy

SOA integration and extension framework