The increasing demand for Master Data Management

 

Prepared by John Brooks, CEO Americas, Globetom LLC

 

If you were to construct an image of one of your customers today, as they relate to your business, what would that image look like? Would the customer be a promoter, or a detractor? Would the networks, products and services they consume be meeting their needs? Would there be risks for them to churn, or would there be opportunities for you to expand their share of wallet within your business? Considering the pivot in digital telecommunications to real-time operational models, would that customer image look the same tomorrow? Or the next day?

 

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