Establishing a customer data science platform to unlock personalized experiences
Businesses invest significant resources in marketing campaigns, only to discover their efforts often have minimal results. A major reason for this is often that customer information is fragmented across the organizational functions, which inhibits customer insights.
To improve outcomes, Chief Data Officers need to integrate complex data to provide 360-degree views of customers, resulting in a far-improved understanding of their customer personas.
Does your business know where valuable customer purchase, trend, influencer and behavioral data exist in your business? Are you able to build an accurate single version of customer truth?
Contact us today to learn how the cloud-based ORCHA Next Generation Integration Platform with Advanced Big Data Analytics support can help your business extract the persona value hidden in your data.
Read more and watch our video to see how we enable CDOs to unlock data-led innovation in organizations through their XaaS stack in the cloud: